Shared Medical Appointment (SMA)

Implementation Guide

Everything your team needs to implement SMA, from session structure and billing to patient recruitment and launch checklists. Built on 30+ years of research and Dr. Jacob Mirsky's 7+ years of real-world SMA implementation experience.

Whether you're just learning about SMA or refining an existing program, this essential SMA implementation guide covers the most important topics you need to know:

  • SMA Session Structure

  • SMA Billing And Reimbursement

  • SMA Patient Recruitment

  • SMA Implementation Checklist

The guidance on this page reflects best practices from 30+ years of SMA research, combined with Dr. Jacob Mirsky's 7+ years implementing SMA at Massachusetts General Hospital / Harvard Medical School and consulting with 20+ clinical organizations.

Please note: These recommendations are intended as general guidance only and do not constitute operational, billing compliance, or legal advice. Always review your SMA plans with qualified billing compliance and legal colleagues before proceeding.

For SMA research studies and additional free SMA implementation resources, go to the Resources page

Shared Medical Appointments: Structure

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There Are Two Halves to an SMA

Every SMA follows the same fundamental structure: two halves that work together to deliver both group-based and individualized care. Session length will vary with patient volume — typically 60 minutes for 5–10 patients, up to 120 minutes for larger groups. Here are the two critical components of an SMA session:

1. Group Education and Shared Experience

In the first half, all patients participate together. This portion typically delivers high-yield information that is too time-consuming to cover in a standard 1-on-1 visit (see Content). Common educational topics include:

  • Chronic disease basics (e.g., “What is the connection between sodium and blood pressure?”)

  • Clinical guidelines (e.g., “What is the recommended sodium limit for hypertension?”)

  • Strategies for behavior change (e.g., “How can you reduce sodium intake in the next week?”)

Other possibilities for group-based care in the first half of an SMA include meditation and mindfulness, culinary medicine, and exercise.

NOTE: the group-based care is not billed to insurance because no individualized care is conducted.

2. Individual Check-In

In the second half, each patient has an individualized conversation with the billing provider. Because standard Evaluation and Management (E/M) codes developed for 1-on-1 care are typically used for SMA billing, it is essential that individualized care occurs within the group context. This can include:

  • Behavior change treatment of chronic condition

  • Lab review

  • Medication management

Example SMA Structure

A Word on Group-Based Care

There are no national guidelines specifying whether individual check-ins must take place privately or within the group setting. Historically, Medicare has indicated that "there is no prohibition on group members observing while a physician provides a service to another beneficiary." Most SMA providers conduct check-ins within the group so that other patients can benefit from peer sharing and learning. That said, it is imperative that you review your SMA workflows with your legal team to ensure patient consent and confidentiality are prioritized.

Shared Medical Appointments: Billing and Reimbursement

Stacked gold coins with dollar signs, arranged in ascending order, some coins are falling.
Table titled 'CPT E/M Office Revisions Level of Medical Decision Making (MDM)' effective January 1, 2021, from the American Medical Association, detailing levels of MDM based on problem complexity, data review, and risk of patient complications and mortality.

Your First Step

Before launching your SMA program, you must confirm with your billing and compliance colleagues that the codes you plan to use are approved within your clinic or health system, and that your note templates meet established documentation guidelines. It is best practice to have your billing and compliance team communicate directly with insurers to align on expectations before you begin.

For reference, the American College of Physicians recommends that "physicians inform each insurer in advance of their intent to begin furnishing group visits and how they plan to bill for them, thus giving the carrier an opportunity to communicate any concerns it may have or request an alternative billing arrangement." The American Academy of Family Physicians similarly advises that, "for compliance purposes, we recommend that you ask for [the payer's] instructions in writing and keep them on file as you would any other advice from a payer."

There Are No Dedicated SMA Billing Codes

The absence of dedicated SMA billing codes has created significant confusion over the years. However, best practices from the past 30 years provide a workable framework for seeking reimbursement for every patient at every SMA visit.

The widely accepted approach is to treat each individual patient check-in during an SMA as a standard 1-on-1 follow-up visit. To meet billing requirements for the most commonly used follow-up visit codes — 99212, 99213, and 99214 — you must ensure that:

  • Every patient receives individualized care from the billing provider during the SMA, and

  • That care is documented in the medical record in the same manner as a traditional 1-on-1 follow-up visit, consistent with Medical Decision Making criteria.

As the American College of Physicians has noted: "Because group visits are relatively unusual, no nationally accepted standard has yet emerged for billing them, and there is no special code for standard group visits. Acceptable billing thus varies both geographically and among different carriers. In cases where carriers have yet to adopt policies on group visit billing, the practice may be able to gain acceptance of its own proposed methodology — usually billing for each patient individually based on the services documented in the chart, just as though the patient had been seen separately."

This approach is also supported by publicly available resources from Kaiser Permanente and BlueCross BlueShield of North Carolina. Because SMA billing practices vary widely, it is imperative that you review your billing approach with your Billing Compliance team before proceeding.

Individualized Care Is Essential

Because standard E/M codes are used for SMA billing, individualized care within the group context is essential. Decisions regarding data interpretation and/or treatment plans should result from a direct, individualized conversation between the billing provider and each patient during the SMA. The outcome of that conversation forms the patient-specific plan documented in the visit note. While educational or experiential components of the SMA can be referenced in the note, best practice is to document patient-specific data interpretation and/or treatment decisions to ensure that the E/M code accurately reflects the individualized care provided.

“Medical Decision Making” Criteria For CPT Codes 99213, 99214, and 99215

Unlike 1-on-1 visits, which can be billed based on time, SMA visits can only be billed based on Medical Decision Making (MDM), as defined by the American Medical Association (see table below). These guidelines apply to all insurers, including Medicare and Medicaid, which routinely reimburse for SMA visits. Although there is no national policy for insurance reimbursement of SMA, many people point to the published guidance from Blue Cross North Carolina as precedent.

The MDM table below requires billing providers to achieve 2 out of 3 elements. As a general guide:

  • 99213 is typically appropriate for SMA focused on (1) one stable chronic illness with (2) low risk of morbidity from additional diagnostic testing or treatment (e.g., behavior change as the primary intervention).

  • 99214 is typically appropriate for SMA focused on (1) two or more stable chronic illnesses with (2) either a moderate amount or complexity of data to be reviewed and analyzed (e.g., independent interpretation of tests) or moderate risk of morbidity from additional diagnostic testing or treatment (e.g., prescription drug management).

Shared Medical Appointment: Patient Recruitment

“Definitely the top barrier will be convincing the patients to show up. We invite an average of 10 people and we usually have between 4 and 7 who come and continue to show up. I think patient buy-in is definitely a barrier.”

— SMA Provider (Graham et al., 2021)

A Multi-Pronged Approach

An effective patient recruitment strategy should employ a broad range of outreach methods to educate both patients and referring providers about SMA programming:

  • Clinician referrals through the Electronic Medical Record (EMR)

  • Patient self-scheduling via:

    • Practice or program website

    • Social media

    • Clinic flyers

    • EMR patient portal messaging

All recruitment materials should clearly communicate that standard billing practices apply to SMA, meaning standard co-payment and deductible charges will be in effect. Patients should also be informed upfront that SMA include group-based care and that they will be asked to consent to sharing personal health information in a group setting.

Patient Scheduling

All patients scheduled for an SMA must be established patients within the practice in order to use the standard follow-up CPT codes (99213, 99214, and 99215). For example:

  • If your SMA is within Primary Care and you are recruiting exclusively from that panel, no additional steps may be required.

  • If your SMA is within a specialty clinic such as Cardiology, patients must be established within that specialty practice before enrolling in the SMA.

The scheduling process should therefore include a step to verify that each patient is established in the appropriate practice prior to attending their first SMA session.

Shared Medical Appointment: Implementation Checklist

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The Many Facets of SMA Implementation

An SMA is a simple idea that requires thoughtful planning and a commitment to execution. This is why Dr. Jacob Mirsky works with clients to develop SMA Implementation Plans through consulting services that cover a wide range of topics, including:

  • Organizational readiness - align with leadership, support and sponsorship within the organization, stakeholder meetings

  • Logistical planning - scheduling, space or virtual capabilities, legal support for confidentiality and consent, billing compliance support for billing and coding

  • Session structure - clinical program development based on target patient population, session length, group-based content and activity, individual check-ins

  • Team building - clinical director, SMA leaders, SMA facilitators, administrative leader, scribe, IT support

  • Team training - group facilitation skills, patient-centered communication, motivational interviewing, behavior change techniques

  • Patient recruitment - provider referral, self-referral, patient outreach, local advertising, social media

  • Documentation, Billing, and Coding - note templates emphasizing individualized care (see above), billing and coding standards (see above)

  • Additional Billing Opportunities - adjunctive billing codes

  • Key Performance Indicators - patient engagement, clinical outcomes, patient knowledge, behavior change, healthcare utilization, patient and provider satisfaction, financials

  • Continuous Improvement - team communication, feedback forms, program review, operational changes

  • Expansion and Scaling - building the business case, financial forecasting

To learn more about how to implement SMA, please review the free resources available on the Resources page and learn more about Consulting services.

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